training & operations infrastructure

Open your next location without losing what made the first one work.

Training and operations infrastructure for founder-led retail and food businesses. We install what scales — and audit what won't.

(who we work with)

Founder-operated retail and food businesses opening their next location.

Specialty retail
  • Vintage
  • Consignment
  • Sneakers
  • Books
  • Plants
Independent food
  • Cafes
  • Brunch concepts
  • Small restaurants
  • Bakeries
(what we do)

Built from real experience.

Practice / 01

Business & people

30% lower operating costs. Without losing the culture.

DeliverablesSystems audit · SOP suite · KPI dashboard · Manager training · Accountability cadence
Best fit1-3 locations · 5-30 employees · Founder still the SOP
Tag3 engagement tiers
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40% lower turnover. Without paying more.

DeliverablesHiring playbook · Onboarding curriculum · Performance reviews · Career ladders
Best fitOpening your next location · Hiring first non-founder managers · Owner can't be everywhere
Tag90-180 day programs
ToolsetTalentOS ↗ — the operating system we install during the engagement
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Practice / 02

AI infrastructure & digital presence

More output. Same headcount.

DeliverablesCustom agent fleet · Slack or Discord orchestration · Monitoring dashboard · Documentation · Training
Best fit$1M+ revenue · Technical staff · 4-8 week build window
TagCustom engagement
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The output. Not the overhead.

DeliverablesWeekly content batch · Daily market briefings · Prospect pipeline · Outreach drafts · Analytics review
Best fitNo technical staff · Want the leverage · Month-to-month flexibility
TagFrom $149/mo
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More conversions. Same traffic.

DeliverablesSite audit · Diagnostic report · Optional rebuild · Brand consistency check
Best fitOutdated site · Bad conversion · Generic template feel
TagAudit-only or full rebuild
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(the proof)

Built by operators who scaled a specialty retailer from 4 to 55+ locations.

40%
Reduction in team turnover
30%
Reduction in operating costs
55+
Locations scaled
700+
Employees managed

Without losing the culture. Or the margins.

(voice)

When we opened our second location at the specialty retailer I came up under, the systems I'd been running in my head suddenly had to live somewhere else. That gap is where most founders break. CMPL is what I wish I'd had then.

(about)

Built by operators who've done the work.

CMPL is three operators who built our careers inside the kind of retail and food businesses we now serve. Between us: a specialty retailer scaled from 4 to 55+ US locations, seven multi-state locations operated and opened, and years of luxury retail standards built into stores that needed turning around.

We started CMPL because we kept seeing the same thing: founders sign the lease on location #2 with no plan for the operational chaos of the buildout-to-opening window, and the second location quietly underperforms the first. That window is our entire focus.

Founded by Javen Ico San Juan, Enrique Palacios, and Edric Ruiz. Three equal members, based in Orange County, working across Southern California.

(ai fleet)

Your operations, on autopilot.

CMPL Fleet · Command Center
Market Monitor
Scanning SPY, QQQ, BTC…
Content Creator
Drafting weekly insights…
Lead Gen
14 prospects qualified today
[Lead Gen]New prospect: Contractors' Warehouse — audit score 5/10

Custom fleet builds delivered in 2-3 weeks. Fleet-as-a-Service starting at $149/month.

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(next step)

Ready to open #2 the right way?

Every engagement starts with a no-pressure discovery call — we'll review your setup, discuss goals, and recommend the right approach.

No commitment required. Just clarity.

Schedule a call →